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				Apply Theory ZYX to COST CUTTING when FAILURE IS 
				NOT AN OPTION. THE BENEFITS OF APPLYING THEORY ZYX ARE:
					
						Increase productively simultaneously with cost 
						cutting Get buy-in from Key Stakeholders Achieve both short term and long term objectives
						Avoid common mistakes Set realistic objectives Align the organization behind the Cost Reduction 
						Initiative Motivate the organization Build a culture to keep cost under control
						Utilize a comprehensive integrated framework
						Effectively communicate the initiative Keep the program on track as you go through the 
						implementation process Effectively and efficiently challenge the present 
						state that may be comfortable but inadequateCorrectly start the process of Change Management
						Make aberrant behavior stand out  |  
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					Make it easier for everyone to make the right 
					decisions the very first time Fully understand the challenges to your program
					Avoid damaging your core competency Avoid damaging your existing customer relations
					Avoid damaging your new revenue generation prospects
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