Common Myths About Vision Statements
The following misconceptions often derail vision development efforts and prevent organizations from achieving spectacular success.
Many organizations never realize their vision because they follow myths instead of applying disciplined vision development and successful change management principles.
The following misconceptions often derail vision development efforts and prevent organizations from achieving spectacular success.
Only the CEO can initiate development of a vision statement.
Departments, divisions, projects, and teams cannot have their own vision statements.
A vision statement must be limited to one or two sentences.
A vision statement should read like poetry.
A vision statement must contain sophisticated sounding words.
Developing a vision statement is easy.
Developing a vision statement should only take a few hours.
A vision is only a dream that will probably never come true.
The main reason for developing a vision is because investors, the board, or management want one.
A consultant can develop the vision without significant organizational involvement.
A $7 template is the most cost-effective way to develop a vision.
All organizations in the same industry have the same vision.
A vision can simply be copied from a competitor.
There is no need to analyze the current state of the organization.
A mission statement and vision statement are the same thing.
Available resources have no bearing on the vision.
Strategies do not need to be considered when developing a vision.
People's fears and conditioning have nothing to do with vision development.
Implementation should not be considered during vision development.
The end goal is simply posters and wallet cards.
A vision does not need to adapt to changing market conditions.
Competition is not relevant when developing a vision.
A new vision only makes people uncomfortable.
Revising a vision means the past was wrong.
A vision statement should last forever.
Do not let these myths doom your organization to less than spectacular success.
Theory ZYX helps organizations move beyond vision statement myths and develop visions that can be communicated, implemented, and successfully realized.
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