LOSS OF CUSTOMERS

The loss of customers or members is painful for an organization.   Usually the Cockroach Theory applies, i.e., if you lose some customers or members, you are likely to lose more customers or members unless you change.

Stopping the hemorrhaging may mean:

• A new Vision

• New Strategies

• A new Culture

• New Products or Services

• New Policies and Procedures

• New Technologies

• New Systems

• New Processes

• New Sales and Marketing initiatives

• Better communicating

• Better value

• Better service
                     ... And more

To accomplish the task you may need to motivate, align, and change the culture of the organization.

All activities to stem the losses mean change.  Theory ZYX of Successful Change Management is very effective in producing both short term and long term results.  To discuss how you can succeed by applying Theory ZYX, please contact us.